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  • gilwilson 6:00 PM on February 5, 2018 Permalink | Reply
    Tags: business, economics, free   

    FREE: The Future of a Radical Price By: Chris Anderson 

    FREE: The Future of a Radical Pricefree
    By: Chris Anderson
    Narrated by: Chris Anderson
    Length: 7 hrs and 2 mins
    Release date: 07-02-09
    Publisher: Hyperion

    If everything was free, how would anyone make money? While not everything would be free but this book shows the incredible business strategy that will surprise you, in that it works. Chris Anderson points out that free is not just a gimmick but is a real business plan that will succeed. By the way, on Audible.com Anderson’s book is FREE, so he put his money where his mouth is, or maybe

    Speaking of the author, Chris Anderson, he also narrates this book and while I’m a bit wary of authors that narrate their own audiobooks, this guy can tell a good story. Anderson’s voice and delivery keeps the listener glued to the book, thus making this audiobook one of those rare business concept books that will entertain while teaching, or even teach while entertaining.

    In this day and age where nearly everything is free via the internet, (podcasts, TED talks, even music) how can an individual or business take advantage of this trend? Chris Anderson points out how some have succeeded already using this concept and even gives some ideas on how anyone can adopt this plan.

    So how do Google, Yahoo, Facebook and others in the digital realm survive by just giving away their products? We all have the general idea of ads keeping a site running. I work in the longest free business, radio. In radio we give the audience free music, entertainment etc. But you have to put up with ads. However not all Free business plans rely on advertising. Give this book a try to find out more.

    I will say that I’m not so sure the Free model works for everyone, but Chris Anderson will try to convince you otherwise. Maybe that’s because I’m one of the older folks in his audience. Us older folk are a bit concerned and suspicious about free things. (What’s the catch.) But the younger folk, Millennials and others are used to everything being free. So it looks like free may be the future.

    Publisher’s Summary:

    The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

    Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.

    Just think that in 1961 a single transistor cost $10; now Intel’s latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor – effectively too cheap to price). The traditional economics of scarcity just don’t apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.

    Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you’re trying to sell.

    In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

    ©2009 Chris Anderson; (P)2009 Hyperion

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  • gilwilson 2:03 PM on February 23, 2013 Permalink | Reply
    Tags: , , , , business, daniel h. pink, , , sales,   

    “To Sell is Human: The Surprising Truth about Moving Others” written and read by Daniel H. Pink 

    Sell-Is-Human-Daniel-H-Pink

    “To Sell is Human: The Surprising Truth about Moving Others”

    written and read by Daniel H. Pink

    Published by Penguin Audio

    Approx. 6 hours

     

    Sales, just the thought of the word always gave me the heebie-jeebies. My long career in radio has allowed me to work alongside pretty much all types of what we lovingly refer to as sales-weasels. I’ve always thought that they were a completely different species (homo salesians?). I’ve worked with the best and the worst, the one who is your friend and confidant until the sale is done, and ones who are none stop sales pitch in every aspect of their speech. The sales force is necessary in all aspects of business, but definitely not for me, right? Well according to the latest book by Daniel H. Pink, one in nine Americans work in sales, and so do the other eight.

     

    In today’s age of information, the sales person’s method has changed. The example of car salesmen is the best proof. There was a day when a consumer would go onto a car lot and basically be at the mercy of the sales force. The salesman had all the information and the consumer had to rely on them for the truth. Today any consumer can go online shop for prices look for similar models available at other dealerships and go in fully armed. The consumer now guides the sales process.

     

    Whether you are pitching and idea to a colleague, enticing funders to invest in your project or teachers convincing children to study, we are all in sales now. Daniel Pink teaches in his latest book the science and art of selling. He shows how the old salesman stereotype is outdated and that the extroverted pushy sales person today will not make the sales, rather, what makes the sale is one who is able to be empathetic, and a good combination of the extrovert and introvert.

     

    Throughout the book (which is formed in the style of a textbook, with the concepts through the chapters and practice exercises at the end of each chapter) Pink demonstrates through examples in real life and through the social sciences how you can become a better modern day salesperson. The “ABCs” of sales is no long “Always Be Closing,” but rather “Attuned, buoyant and Clear.” Each concept is explained through the book.

     

    Pink even offers new sales pitch formats in this enlightening book. Some of the pitches he pitches are; the Rhyming Pitch, The Question Pitch and others.

     

    All the information about selling yourself or a product in today’s information age can be found in this book. This book is not just for sales people, I would recommend this book to parents, teachers, bloggers, well actually to everyone. I was just curious about the book and requested to review it from Penguin because of my job’s close dealings with sales people, but by the end of the book I found several ways to improve my own daily functions in my job and home life.

     

    The author, Daniel H. Pink, also reads the audiobook and from hearing this one book from him, I would say he is a great lecturer and teacher. His delivery kept the information interesting and at times entertaining. His sincerity and enthusiasm for the subject is clearly heard through his delivery and actually becomes contagious. I don’t think I’m going to go out and join my radio station’s sales team, but I will be able to offer ideas and even help my career move along.

     

     
  • gilwilson 10:05 PM on November 10, 2011 Permalink | Reply
    Tags: , , business, , , , ,   

    “Z E O: A Zombie’s Guide to Getting A(Head) in Business” by Scott Kenemore 

    “Z E O: A Zombie’s Guide to Getting A(Head) in Business”
    by Scott Kenemore
    Published bySkyhorse Publishing Inc. (2009)
    254 pages

    I have for some reason been on a zombie kick with most of my reading,  I love the movies and now the books are becoming quite fun to read.  The books I’ve found conatain anything from horror to comedy to a mix of both.  When it comes to the humorous side of zombies, Scott Kenemore has become my favorite writer, so far.  Scott knows his zombie encyclopedia inside and out and in every book he makes reference to nearly every zombie movie made, including some of the ones I thought I was the only one who saw them.

    This time around I read one of Scott’s earlier writings (earlier by only a couple of years but he has been busy in his short career.  He is the author of the horror novel Zombie, Ohio (2011) and several zombie-themed satires, including: “The Zen of Zombie: Better Living Through the Undead” (2007), “The Art of Zombie Warfare” (2010), “The Code of the Zombie Pirate” and “Zombies vs. Nazis” (2011).  In this book “Z.E.O…” Scott tells how you can take the path of a zombie and become successful in business.  Let me tell you you may be surprised this book actually has some good ideas, except for the eating brains part, but Scott writes how brains can be loosely translated to destroying the competition, rewards for a job well done and more.

    It’s funny, Scott Kenemore mentions that everyone from sports stars to military commanders have written books about how to become successful in the business world and professionals actually heed their advice, so why not zombies?  So a military commander can wipe out bases with missles how does this make him able to run a business?  So Tiger Woods and C.E.O.s make a lot of money, but the similarities stop there. Tiger Woods can be stopped by knee surgery, lightning on the course and, occasionally, Vijay Singh.  But a zombie is stopped only by a gunshot straight to the head or decapitation.  Makes sense.

    But seriously,  this book is full of fun comparisons to the ways of the zombie and how business should work, but it also offers up some pretty sound advice, such as:  Do it your way.  A zombie’s pace is slow and steady but every time it gets the job done.  Slow and steady and done right the first time every time.  Zombie time management, don’t get distracted by gossip at the water cooler, or knick-knacks in your cubicle, when someone tries to distract you just moan and shamble on to your task.  There are a lot more of these great ideas all intermingled with very funny anecdotes as to how they are all traits of zombies.

    The book is divided into two parts with the first part of how to become a zombie power in the work force and the second part a one year plan to become a C…er um I mean… Z.E.O.  Humor and common sense all rolled into one with this very interesting and entertaining book by Scott Kenemore.

     
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